What you’ll need to answer at a business plan competition
Last Friday I went to the finals of the Georgia Tech Business Plan Competition. While I wouldn’t be participating, 5 of the 7 teams had MBA students involved so I had to go and support my friends. Plus, it’s not every day you get to sit behind judges like Sig Mosley and just listen to them riff questions at people trying to raise money.
So, after sitting through 4 hours of presentations/questions here is my list of the good questions each team fielded. I also linked to the companies’ websites, if they have one, in case you are interested in more information on them. What I learned here, more of these guys need websites.
NanoShield (catheter coating)
-Have existing companies in this space shown a willingness to acquire or license from new entrants?
-What are the issues your solution does not solve?
-Talk more about your pricing and how you came up with what it should be.
-Are you trying to raise any other money besides grants, the plan is unclear? How much and when?
Medivity (endoscope utility to reduce surgery complications)
-What’s the story on the company formation and how did you get involved?
-Who decides what gets bought for the endoscope?
-How long is the sales cycle?
-How much money would it take to get to the initial adoption stage?
AlpZhi (microlens manufacturing)
-What does “a great deal of interest” mean?
-Can you expand on that alternate applications you mentioned?
-How do you get from here to the first set of customers?
-How did you come to an NPV for the company?
-Are the potential customers set to take advantage of what you offer?
viaCycle (bike share/rental solution)
-What is patentable in your design?
-You’re using a European model as predictive of US adoption. Why do you think you can overcome the obvious cultural differences?
-What was the adoption cycle of similar programs (ZipCar)?
-Are you set up to capture and analyze the behavioral data and commuting patterns of your users?
Belle Curves (shape enhancing sports bra)
-What stops people from creating third party inserts cheaper?
-How many did a competitor sell previously?
-Why plan to enter the retail market is those distribution channels lower your margin?
-Why the decision not to pay yourselves and dive in full time?
-Have you trademarked the names?
Agile Genomics (bio-informatics software)
-How do you handle customer support for the users?
-What is the penetration of competitors’ software in the market?
-What is your insight into competitors’ pricing strategy and changes?
-There are great approaches outlined, but no plan for introducing them or costs.
Pneumera (pneumonia diagnosis device)
-Why can’t you sell through channels other than hospitals, like physicians’ offices?
-The key to your exit strategy is the strength of your patent, talk to that.
-The “first 50″ hospitals you mention, what/where are they and what percentage of the market do they make up?
Overall some pretty good stuff. It certainly gave me some insight as to what kind of questions people want more information on around here (funding plans, intellectual property).
Also, congrats to AlpZhi for winning the competition. I guess drinks are on Greg next time we go out.




