The French are Good at Marketing

Once Charlie Davies went over to FC Sochaux I figured I’d utilize my little French reading ability to check up on his progress at www.fcsochaux.fr

That worked pretty well for me, but I know there were plenty of English speaking fans who couldn’t decipher the website, and were therefore at the mercy of the American press, who doesn’t care, and online translators, which don’t work well, to try and get their Chuck D news. I had actually emailed the people at the website asking if they were going to come out with an English version (yeah elementary French knowledge!) and they confirmed that they were working on one.

However, after Davies got injured I had little reason to go back to the page very often and, when I did, I must have missed the new UK/American flags at the top that allow me to switch it to English.  Very well done Sochaux!

But, even more impressive, check out the subtle difference of the right sidebar between the French and English pages.

French

English

The English version not only has a video tribute to Charlie, because we care about him obviously, but they use a picture of him in the ad to get you to go over to the team store, rather than a generic jersey in the French page.  Very well done.  If it didn’t cost like $50 to get something shipped over here, I’d probably buy something like this or this just for their effort.

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